Geographical Indication Logo and Tagline
What is Geographical Indication Tag?
- A Geographical Indication Tag is primarily an agricultural, natural or a manufactured product (handicrafts and industrial goods) originating from a definite geographical territory.
Significance of Geographical Indication Logo and Tagline
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Geographical Indications (GI) to increase awareness about intellectual property rights (IPRs) in the country.
“Invaluable Treasures of Incredible India” is the tagline, printed below a GI logo in tricolour.
Typically, such a name conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin. - The GI logo will act as a certifying mark that can be used to identify all registered GIs irrespective of the categories.
- Major airports of the country will have stalls displaying GI and self-help group products.
- From now on, GI-registered goods will sport logo and tagline to make them more attractive.
Security:
- Once the GI protection is granted, no other producer can misuse the name to market similar products. It also provides comfort to customers about the authenticity of that product.
Provisions in this regard:
- GI is covered as element of intellectual property rights (IPRs) under Paris Convention for Protection of Industrial Property.
- At international level, GI is governed by WTO’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS).
- In India, Geographical Indications of Goods (Registration and Protection Act), 1999 governs it.
Objective
- While launching the logo for India’s GI products, Prabhu said that the logo and tagline were chosen to depict the labour and creativity of artisans from different parts of India. The GI tag will give artisans and the place of origin their rightful share in intellectual property.
- The logo and tagline also aim to increase awareness about Intellectual Property Rights (IPRs)and also and importance of GI products in the country.
- This will promote grass root development and will give a boost to the development of districts for which 6 districts in 5 states have been selected for a pilot project.
- GI products may also benefit the rural economy in remote areas, by supplementing the incomes of artisans, farmers, weavers and craftsmen. India’s rural artisans possess unique skills and knowledge of traditional practices and methods, which need to be protected and promoted.
- The promotion of GIs is in line with the Government’s ‘Make in India’ campaign.
Key facts:
- A total of 320 products have been conferred the GI status in India so far.
- Karnataka comes first with 38 GI products, followed by Maharashtra which has 32 products.
- Tamil Nadu comes third with 25 GI products.
What does Geographical Indication imply?
- A Geographical Indication is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.
- Such signs convey an assurance of quality and distinctiveness, which is essentially attributable to its origin in that defined geographical locality. Darjeeling Tea, Mahabaleshwar Strawberry, Blue Pottery of Jaipur, Banarasi Sarees, Kangra Paintings, Nagpur Orange, Kashmir Pashmina and Tirupati Laddus are some of the registered GIs in India.
- GIs are of utmost importance to the country as they are an integral part of India’s rich culture and collective intellectual heritage.
- It is an area of strength and optimism for India, whereby the GI tag has accorded protection to a number of hand-made and manufactured products, especially in the informal sector.
- Certain GI products can benefit the rural economy in remote areas, by supplementing the incomes of artisans, farmers, weavers and craftsmen.
Contest for Logo & Tag Line
Earlier, the Cell for IPR Promotion and Management (CIPAM) under the Department of Industrial Policy and Promotion (DIPP) on October18, 2017 had launched a Logo and a Tagline Contest for Geographical Indications of India through mygov.in platform.
A total of 918 entries for tagline and slogan and 383 entries for logo were received and the winners of logo and tagline contest were awarded an amount of Rs 50000 each.
Important Questions for Exam
Q. GI- features, who assigns? Tagline and important GI tags.
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p style=”padding-left: 30px; text-align: justify;”>Q. Significance of GI tag and recent controversies related. IPR regime in India